Earlier in 2021, we were fortunate to team up with NHS Blood and Transplant (NHSBT) again to work on their 'Leave Them Certain' campaign. This time we collaborated with Archetype - the leading Arabic creative agency in Europe - to create a campaign that targets the young black community in England.
What is 'Leave Them Certain'?
‘Leave Them Certain’ means ensuring that your loved ones know your decision around organ donation, so they are not left with the additional stress and anxiety involved in having to make a decision on your behalf, without knowing it was what you really wanted
It’s a call to action to discuss organ donation with your loved ones to make sure they have the certainty they need at a difficult time. NHSBT
As we really wanted to encourage young adults to begin conversations with family members and loved ones, it was essential for the campaign to be created by some of our young people. One of our Youth Ambassadors - Precious Oladipo, developed a great script that we hope will really encourage young black people to start having discussions about organ donation and what to do, especially in light of the organ donation law and the 'opt out' system. The opt out system basically means it will be considered that you agree to become an organ donor when you die, if:
you are over 18;
you have not opted out;
you are not in an excluded group.
So, if you are 18 - 25 (or a parent/carer), we encourage you to have the conversation. Leave them certain.
Creative Training Programmes
Black organ donation
In 2019, we teamed up with NHS Blood and Transplant, Royal Free Hospital Kidney Patients Association and Creative Youth Zone, to form Young People's Community Engagement (YPCE) steering group. The aim was to encourage deceased organ donation (DOD) conversations amongst young black people in North London and their wider networks. We recruited some young Organ Donation Champions to use media to raise awareness and start a conversation about the need for more black people to join the organ donation register.
We offer training programmes for 16 - 20 year olds who are creative or interested in the creative industry. This programme is for young people living in the South East London boroughs of Lewisham, Greenwich and Southwark.
Our aim is to prepare young people who are NEET, for further education, apprenticeships or work. The programme will includes employability, creative media and work experience.
If you are a young person who is interested in joining one of our programmes, click here to get in touch.
We are also interested in partnering with creative agencies to deliver our programmes, so if you are from an agency and would like to partner with us, send us an email: email@example.com.
We have been privileged to offer some training and work experience to some amazing young people during the end of 2020. Photography was just one of the areas in which they learned new skills and developed.
Thanks to the amazing Ana at www.anapinto.co.uk, our learners were able to capture some of the aspects of photography they learnt.